A website marketing strategy is a plan to reach a goal based on what your website is already doing well, and what it’s lacking.

A website strategy is a long-term business plan detailing how to create and develop a company’s online presence with a website in alignment with a digital and business strategy.

A website strategy is important to a business because it is seen as a foundation for any success within the digital sector. Along with ensuring success within the digital space, a website helps a business create brand awareness and educate customers, while also driving traffic, potential sales and the development of a database through lead generation.

To guarantee the success of your website strategy, there are many steps and components that need to be included. These are important to ensure your strategy will be accepted by both your target audience and the search engines.

 

·         Gather analytics from your existing website

·         Validate your users

·         Determine the performance criteria and budget

·          Decide on your branding and URL

·         Decide on your launch content as part of your content strategy

·         Ensure your site is search engine ready

Integrated digital marketing

 

Is a method of engaging customers and prospects with your company or brand that combines all parts of marketing communications to work together and assist the customer along their journey of awareness to loyalty and advocacy.

Why do you need an integrated digital plan

 

By being consistent, you can become memorable to your audience. But integrated Digital Marketing also means having a well-structured and well-defined marketing plan. That includes taking care of the online presence by managing different channels of the digital world.

Digital technologies and media include:

 

• Company websites
• Mobile apps
• Social media company pages
• Search Engines
• Advertising
• Email and automation

 

Marketing Strategy

 

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A marketing strategy is a broad strategy that encompasses everything from how a business positions itself, to the creative, the strategic partners, the media relations, and the channels and tactics