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Search Engine Optimization (SEO)

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.

Search ranking factors can be considered proxies for aspects of the user experience, For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.


Why is SEO important for marketing?


SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competitor can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

Our accessible SEO Services

1- SEO optimizations, on-page and off-page

If a customer is willing to optimize a website, on-page SEO is totally helpful in this case, whereas

off-page SEO works on increasing the authority of the client’s domain through content creation and backlinks earnings from other websites.

2- Dedicated account manager

Our SEO account manager is an expert with search tactics that will lead your website to show up in the top search results of search engines like Google. Additionally, the account manager writes your reports and analyzes web traffic.

3- Keyword research

If you have been wondering what people are actually searching for today, keyword research provides you with specific search data that assist you in understanding your audience and in what way it is looking for your products, content and services.