Is the collection of materials and media used to create awareness of and promote your business. . It speaks for your brand, because it’s designed congruently with the brand’s core values and personality.

Collateral design is printed material used to provide information about your business and give it an image. This includes anything with a company’s logo on it to establish a visual brand.

Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and e-magazines. Anything you can use to communicate your company’s brand message is considered marketing collateral.